Sunday, May 25, 2008

Schooltube, Carving Up A Tasty Market Pie

Youtube innovated and came to dominate the emerging market for online video sharing. Google thought so much of this new market that they purchased Youtube for $1.65 billion. How does a startup compete with the Godzilla of a target market space?

I really only see two ways to go about it: (a) build a better mousetrap or (b) fragment the youtube user base concentrating on a small segment with special needs. Perhaps there is technology out there better than the youtube video interface that I am unaware of but option A looks to be dead in the water. Even if a competitor came up with a technology innovation in the area of video sharing, patent protection would be necessary to avoid adoption of the innovation by youtube. And patent protection is a thin veil for an underfunded startup to rely upon.

St. Louis startup Schooltube took a crack at option B. Every startup should have an unmet market need it aims to address. In this case, it was schools who block student access to youtube given that this service contains vast amounts of content inappropriate for viewing by school children. Schooltube's solution? Limit posting of video clips to those approved by teachers. Schooltube verifies with the school a teacher's status. The teachers then authorize the posting of individual videos by their students. If teachers vet the clips, it stands to reason that schools will not block the site. Thus, Schooltube provides a kid safe web site where students can share video clips they've created as school projects. See St. Louis Post-Dispatch story. I love the business concept!

1 comment:

webmaster said...

Video sharing is all the rage those days. We all want to share our videos, to share our passions and the things we like. There are so many sites around to publish our videos on the web that it is sometimes hard to make a choice. We know some of them like YouTube, Revver or Dailymotion, but there are so many others competing to be the number one, or targeting a specific audience, whether geographically (China, Japan, Turkey...), by language (German, Arabic, French...) or for the kind of content they enable to publish (cooking, planes, extreme sports...).
I have compiled a growing list of more than 600 video sharing sites and video search engines that you can check at
For each of them, you will get useful information such as their history, the country from which most of their visitors come, their niche, their rank, their latest news...
This site offers some other interesting features, like a list of video search engines, a forum about online videos, how to make money with your videos, how to create your own YouTube site.
So if you are interested in video search engines, publishing your own videos, or even online video marketing, give an eye to this site, it worths it.